DEATH IN MUMBAI (Book Cover for RandomHouse Books)
This book looks at the gruesome murder of a TV producer in Mumbai by a woman
he loved and her lover, who cut his body into several pieces. The cover is a metaphor
of his body being cut on a tragic May morning in Mumbai.

BAULSCAPE (Book Cover and Illustration/Calligraphy for RandomHouse Books)
Bauls are mystics from Bengal who reach a state of trans through music. They
are nomads and their beliefs transcend religious barriers of Hinduism and Islam.
The word "Baul" is sanskrit for the wind. The title is inspired from this connection
as well as the music that they create wherever they go.

WALKING THE CITY (Photography Poster)
Taken in one of the most walkable cities in the world, this is a graphic study of people walking on 23rd street in
New York City.

ARI: Applied Research International (Logo Design)
ARI is a marine simulation company. Since simulation is in
essence a reflection of reality, we made the forms of "r" and "i"
out of the forms of "a".

MOVING (Collage Art made from found object)
The idea here is to make the word look like what it means.

Musem of Modern Art, New York (Wesbite Design with Anh Tuan Pham, Art Director)

UNITY?
A sign in Mumbai, photographed during the agitation against north Indians working in Maharashtra. This division within a unified nation is a strong threat
to the nation's tolerance and maturity. Is this really unity then? This irony is reflected in the sign that spells out the word "UNITY" but doesn't convey its
true meaning.

TRUESO (Poster Illustration and Design)

Book Cover Design proposal for Roli Books

SAME-SEX LOVE IN INDIA (Book cover design proposal for Penguin Books)
Using the gay flag in conjunction with the Indian tri-color, completes the
metaphor of Same-Sex Love, and, India.

NEGATIVE (Magazine Covers: Graphic Design and Photography)
Negative is a quarterly photography magazine that focuses on one theme per issue. Themes can include product photography, architecture,
stock, poverty, nostalgia etc. The demographic for this magazine includes graphic designers, stock agencies, ad agencies, galleries, museums,
libraries and of course photographers.

SADAK (Art-direction of Illustration and Typography for Poster Design)
Sadak means street in Hindi. This poster was done for one of my street
photography shows in Delhi. This poster uses the Indian vernacular
"Bollywood" style or the "street style" and was literally stuck all over the
streets of Delhi.







EVERYTHING IS SEPARATED BY WATER (Book Cover Design)
A book on the artist, Maria Magdelena Campos Pons. The book title comes from the fact that Campos Pons is Cuban,
of African origin and lives in North America. Her work, which is fractured into diptychs and triptychs is about the
3 continents (place) and the past, present and future (time). The cover is created by turning one of her images
into a triptych and creating divisions through typography.

FAIRS (Book Cover Design and Photography)
Fairs are something all of us can relate to. This book is about the nostaligia of Fairs. How, when and why they started and whether they are
going to die out or not? These are the oldest Ferris wheels in Austria and were even featured in Orson Well's, The Third Man. The typography
reflects the nostalgia of those bygone days. This is a proposal for a book sent to Phaidon publishers.

**Fairs: Won the 2006 Graphis New Talent Award

BUDDHA THE FILM (Print Collateral and Logo Design)
The design of the logo and a series of promotional materials for the film Buddha. I used a 'western' treatment for the logo for
a couple of reasons. One, no English typeface can look like Indian typefaces, and the ones that do, look fake and cheezy.
Two, this a Hollywood film that will treat the story of the Buddha in a "contemporary" (aka western) way.

RAW i.e. REACTION AGAINST WAR (Logo and Identity Design)
RAW is a TV channel that looks at the other side of WAR. Despite (or may be because of) globalization, this is the age of fractured and disjointed relationships between cultures.
The goal of RAW is to show its viewers the painful rebuilding of families... of countries that take place after a War... in an effort to prevent further Wars.

CAUTION TABLE (Product Design)

DESIGN SCHOOL INDIA a.k.a. DESI (MFA Thesis Brand Development)
I find DESI to be an appropriate name for a design school in India, since desi means "Indian" and it consists of the
first 4 letters of design. The logo is based on 2 main aspects on Indian culture. One, its religion and two, its rich languages.
The 8 petaled lotus is holy for Hindus and Buddhists, and it means openness to other cultures. The rounded forms reflect the
nature of many Indian language scripts.




DESIGN SCHOOL INDIA a.k.a. DESI (MFA Thesis: Brand Proposal Book)
This cover of the thesis for DESI has the letters spell out the full-name name of the school as well as create an outline of the map of India.

POSTCARD PROJECT II
In this self-initiated project, I mailed my girlfriend postcards on a regular basis. These postcards travelled from
New York to Jaipur, India. The idea here is to use visual communication to touch someone's heart. And to also
learn to create something beautiful that you give away—literally, since many of the postcards got lost along the way.

CELEBRATING FREEDOM 12151791 (BookDesign)
This book, celebrates the launch of the Freedom Museum in Chicago. 12151791, refers to the date—December 15, 1791,
when the Bill of Rights was ratified. We based the book design on the main installation in the museum, which consists of
letter-size metal plates with quotations on freedom die-cut through it. In the same spirit, I decided to emphasize this
dimension of the plates, by using a dotted line throughout the book, with die-cuts appearing on the cover and the
section dividers.

STUDIO BLUE Website Content and Module Design)
We worked in a very collaborative manner in designing this site. I designed all of the content windows (modules) for the home,
project and case study pages. I also developed the content for the home and case studies pages—for instance, "5 to 9" is module
in the home page that features work done outside office hours; and FYI is a section that features interesting images on design
and typography from around the world.

BIEDERMEIER, THE ART OF SIMPLICITY (Typeface design)
Biedermeier was a movement of simplicity—of making design simple and elegant, devoid of ornamentation.
At Studio Blue we translated this core idea into the design of the book by creating a sans-serif (simplified)
version of the typeface Didot, which became like the furniture—stripped of ornament.

NEW YORK STORIES: (Design and Illustration)

CULTURE CLASH I: BROOKLYN MEET CHINATOWN (Juxtaposition Series)