Free Market: the Art of Turning Free Items into Marketable Products

During Ishan's study at the MFA Design Program at the School of Visual Arts, he was asked to design the poster for the end of semester packaging class. The course was about the Art of Turning Free Items into Marketable Products. Ishan's ingenious design of the poster that can also become a box made a strong metaphor of the converting of something FREE (flat) into something MARKETABLE (box/package).

The instructions on how to make the poster into a piece of packaging are on the poster itself.