The identity for Mela needed to be Rajasthani, have cultural and craft links and yet be contemporary and flexible to change. We used the triangle because it is a very important aspect of India’s religious and cultural heritage. The manifestation of our mark is meant to invoke joy, celebration, festivity and playfulness.

**The design for Mela has been published in the book, One By One, by Hesign (Beijing, Berlin) (2011)

"Mela has been featured in Asian Graphics Now! by Taschen (2010)