The premise of this fiction novel by L.R. Hughes is that humanity is suffering from the effects of corporate greed which knows no boundaries. Corporate greed could be responsible for the large number of cases of humans falling pray to diseases that effect animals or that stem from them — such as bird flu, AIDS, swine flu — and suffer serious consequences. In this sense, humans are devolving.
To highlight these aspects we decided to highlight the word "SIN" with natural foliage, as though its part of an African rainforest where, humans or humanoid animals have regressed to behave like baboons and are crawling on and jumping off of trees, while paradoxically the baboons and monkeys have come down from the trees and are behaving like humans. Additionally the use of the subtle $ (dollar sign) in "SIN" is representative of this overall human corporate and political greed above all reason.