Indus Biznotel

For the rebranding of Indus Biznotel, a corporate boutique hotel in Delhi catering to the business person.

Based on our study of the hotel, we found over 85% guests were men and visiting Delhi on business from India and abroad.

The identity developed for the hotel was based on the brand strategy of using the Bull — a symbol that not only represents "the bull market" — but it also represents masculinity and the Indus Valley Civilization.

Based on the identity, we developed various collaterals such as the outdoor and indoor signage, coasters, stationery, door hangers and the design of the interiors of the hotel.